Fashion Show Back Home In Berlin
By Advisor. Filed in Florida |
The Berlin BREAD & BUTTER event will occur from twentieth - 22nd Jan 2010. Many brands, labels and designers spot this as the season’s top date for their global kick-off. The Berlin show will be expended by introducing fresh formats. The aim is to form’Fashion Week Europe’. One important format will be’Upstairs’. Located above the’Superior Area’ this topic will display the upper casual, luxury sportsclothing and top of the range denim, as well as progressive men’s and ladies’s design.
This winter the exhibition returns to its place of birth, Berlin, which is the strongest and most engaging podium for the current clothing market in Europe, tempting the highest quantity of exhibitors and visitors. A exhibition is a huge market place where supply and demand get together en bloc, it makes the chance of securing contracts especially high. BREAD & BUTTER gives an chance to see new collections, to assemble information and discover different possibilities.
The placement of this event is the airport Berlin-Tempelhof. It deserted since October 2008, will be once again the new linchpin of Street- and Urbanwear. The historical airfield became famous as the starting- and landing place of the Berlin Airlift, which supplied Berlin from 23 June 1948 to twelve May 1949 with vital fundamental supplies and groceries. It is simple to reach from your Ferienwohnung Berlin Zentrum.
since that time, the Berlin-Tempelhof airport is a global symbol for charity and fraternity. The community spirit so vital for BREAD & BUTTER is therewith at once inscribed into the DNA of the venue, and harmonises in this sense also with the values of’BREAD & BUTTER - tradeshow for selected brands’ on an idealistic level.
The historic construction, one of the longest coherent buildings of the world, will be rebuilt under reflection of the safety of historic buildings and monuments and in synchronization with the owner, and adapted to the needs of the’tradeshow for selected brands’.
the required infrastructure, for example the connection of the hangars, the assembly of the climate technique and toilet facilities, will be evolved and raised in the course of the current year under the direction of Ulrich Weingrtner and BREAD & BUTTER architect team.
The main locale of the new tradeshow venue as well as its direct connection to 3 metro lines make the airport Berlin-Tempelhof the optimal venue of the new BREAD & BUTTER BERLIN
The BREAD & BUTTER BERLIN at airport Berlin-Tempelhof has to and will set new standards. The assembly of the hangar areas allows this. Contentwise, the BREAD & BUTTER will go on to target its core competences Denim, Young Fashion and Sport lifestyle. In the Urbanwear part,’Dressed up labels’ for ladies and Men play a huge part. The exhibiting brands will, according to their category, be presented in newly conceptualized, stylistically harmonized ‘neighbourhoods’.
‘BREAD & BUTTER - tradeshow for selected brands’ needs to be built up in a similar way to the specialised shops of the cloth trade. There’s the’authentic store’ : here, for instance Selvage Denim by Levi’s, Wrangler Blue Bell and PRPS together with Red Wing, Trickers, Engeneered attire, Johnson Motors and Nigel Cabourn are carried.
Further stores carry a more trendy, higher genus collection from California and mainly from the USA, or again a more commercially characterized assortment of Jeans and sporting clothing with the respective shows and sneakers.Beyond that, there’s the young Menswear store, the game Lifestyle store etc . Some labels are compatible with a lot of segments.
As trader for streetwear you must totally not fail to attend this fair. Be certain that you look for for Ferienwohnungen Berlin Zentrum in due time.
Monday, February 8th 2010 at 4:34 am
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